New focus of the sparkling wine world: the ProWein Sparkling Bar
Placed at the heart of the hub will be the ProWein Sparkling Bar in Hall 4 – a modern meeting point for tastings, brief talks and in-depth insights into trends, regions and markets. At its long counter, experienced sommeliers will serve selected products of various exhibitors in a relaxed bar atmosphere. QR codes in the wine menu will provide trade visitors with detailed information on each sparkling wine, allowing them to make direct contact with its producer, make appointments or request further material.
Several times a day various keynote tastings will provide a concise overview of the diversity of the international sparkling wine market. In just 30 minutes up to five wines will be tasted and expertly classified. These tastings will cover both well-established varieties such as Champagne, Prosecco, sparkling wine and Crémant and new perspectives and market segments. The line-up will include comparative tastings with the association of traditional sparkling wine makers, selected producers of top Lambrusco as well as the VDP.Sekt.Prestige category, hosted by Caro Maurer MW. International styles will be examined using cava producers such as Pere Ventura as an example. Other tastings will address such topics as “Sparkling Wine by the Glass” presented by Patrick Schmitt MW. Champagne producers will also showcase their products at the bar in conjunction with the Champagne Lounge. In addition, the daily Sparkling Talks will highlight current market developments, consumer trends and opportunities in the sparkling wine segment in 20 minutes – concise, hands-on and with an international focus. A digital Sparkling Map pools all relevant stations of the sparkling wine ranges at ProWein. This allows trade visitors to find producers and products in a targeted fashion and plan their trade fair visit efficiently. The tastings and lectures will be facilitated amongst others by the two wine writers and founders of the communication agency A2 Wine & Things, Alexandra Wrann DipWSET and Dr. Anja Zimmer, who have developed the concept for the new Sparkling Bar together with ProWein.
“With Sparkling Visions, for the first time now we group all sparkling wine themes at ProWein in such a way that their innovative power becomes visible and experienceable. The Sparkling Bar forms the centrepiece for this – a place that invites attendees to taste, reflect and be courageous. We want to inspire our trade visitors to break new ground and put visions into practice right away. The sparkling wine market currently offers excellent prerequisites to do this,” says Frank Schindler, Director of ProWein Düsseldorf.
The next ProWein Düsseldorf will be held from 15 to 17 March 2026.
For current information go to www.prowein.com at any time.
